tik tok minions suits
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Some cinemas have hailed the phenomenon as innocent entertainment that helped the animated children’s film break US box office records with its wide release on July 4th.
But others, especially in the UK, claim that rowdy and misbehaving teens forced them to shut down film screenings or reject anyone who shows up in a suit and tie.
“When it was just a costume idea, we were really excited. We thought it would be really fun,” said Daniel Philips-Smith, manager of Mallard Cinema in Guernsey, UK, to Ginella Massa, host of As It. Happens. “But when they sat in their seats and the movie started, it became a completely different story, sadly. The behavior just got worse very quickly.”
What’s the #gentleminions trend?
In the vast majority of these videos, the groups watch the projections without incident; in some cases, they even hold the doors to the spectators and shake hands with the theater staff, all in the guise of their “gentleman” characters.
But a handful of videos show teens getting into trouble during screenings, in some cases being escorted out of the theater by management or the police. As It Happens has reached out to more people who have appeared in these videos, but none have responded to a request for comment.
Universal Studios also did not respond to a request for comment. But the company acknowledged the trend multiple times on Twitter, including a July 1 post that reads, “To everyone who shows up at @Minions in a suit: We see you and we love you.”
‘A weekend of costumes, fun and fandom’ in Canada
In Canada, the trend hasn’t caused any problems, according to Cineplex Entertainment, which operates dozens of cinemas across the country.
“As you can imagine, guests arriving in costume for a big movie premiere are something we’re used to, but what we saw this weekend was something truly unique and special,” Cineplex spokesperson Sarah said. Van Lange, in an email.
“While I can’t give you a confirmed number, it would be safe to say that thousands of Canadians got ready this weekend to enjoy the movie on the big screen.”
Lange says Cineplex has received no reports of any security incidents related to the phenomenon, just “a weekend of costumes, fun and fandom”.
But it wasn’t like that everywhere. Philips-Smith says large groups of TikTokker have stopped showing Minions: The Rise of Gru every weekend at Mallard Cinema, Guernsey’s only cinema, an island in the English Channel.
“At first they were things you would normally expect from animated kids. They were excited, stuck on their phones, talking a lot, cheering. But once the movie [started], they didn’t stop, they didn’t calm down. got stronger and stronger. They started throwing objects at each other, past our regulars, past the families sitting there with the kids, “he said.
“The language was scary and very offensive, especially once again, to the younger children in the audience. And when the staff tried to reassure them, it seemed to antagonize them even more. And the staff were even victims of abuse.”
Mallard Cinema responded briefly by stopping all projections of the film. It has since started airing the film again, but only sells tickets at the door so you can check who shows up. “We had to, at least temporarily, put a blanket ban on anyone showing up dressed who is obviously dressed for, you know, the TikTok trend,” said Philips-Smith.
And they are not alone. Odeon Theaters told Newsweek it had to “restrict access” to the film in some of its UK cinemas “due to a small number of incidents in our cinemas over the weekend.” And Regal Cinema in Wadebridge, Cornwall posted on social media that it would no longer allow “unaccompanied children to wear clothes” in the film.
And they are not alone. Odeon Theaters told Newsweek it had to “restrict access” to the film in some of its UK cinemas “due to a small number of incidents in our cinemas over the weekend.” And Regal Cinema in Wadebridge, Cornwall posted on social media that it would no longer allow “unaccompanied children to wear clothes” in the film
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Philips-Smith says he believes the trend started with good intentions – young people express their passion for a franchise that’s been in their lives since they were kids. But when he’s grown up, he says he’s been kidnapped by people who just want to waste time and cause trouble.
“I just think he’s very shortsighted, immature and very, very selfish,” he said. “Just for a few seconds of laughter, they’re hurting our business, you know, the only cinema on the island available to them. But they are also ruining the experience for all families who come to enjoy the movie for genuine reasons. ”
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